When it comes to connecting with your audience, content marketing is essential. You know this, so you’ve built your social media platforms, nurtured your email lists, and generated online content that meets your buyers’ needs at every stage of their journey. You may even have a library of pre-recorded videos in your marketing mix, but now it’s time to implement a new strategy.
While your current content is still important, more than 80% of adults surveyed would rather watch a brand’s live video than read its blog or social media posts.
According to live streaming statistics, the live video industry is booming, and the benefits of live streaming are clear. So if you want to stay ahead of your competition, live video events must be an essential part of your marketing strategy.
So, what makes live streaming such a powerful enterprise marketing tool?
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How live streaming can support your business goals
Whether you take advantage of free streaming options on social media platforms or invest in high-quality video platforms for your business, live broadcasts are a great tool to add to your digital marketing toolbox.
Here are 10 ways video live streaming can complement the content you’re already producing and help you achieve your business goals.
1. Stay top of mind with your audience
With streaming solutions, you can easily keep in touch with anyone interested in your brand, wherever they are. For example, suppose you live stream on YouTube, Facebook, or LinkedIn Live. In that case, your followers receive alerts whenever you broadcast.
At the same time, some social media search algorithms favor live video over other kinds of content. Perhaps That’s because people watch live streams up to three times longer than on-demand video.
2. Increase brand awareness
Live events are a great way to make new connections and generate new leads for your business. You can even team up with partner companies and online influencers to expand your reach to multiple audiences.
3. Build trust and brand loyalty
Customers want to feel personally connected to the brands they follow. When you reach out with live video, you can provide experiences that help them get to know, like, and trust you and your company. Provide valuable content like sneak peeks, tutorials, or educational material that meets the needs of your ideal customers, and they’ll keep coming back.
4. Provide more authentic opportunities for engagement
While there’s a place for on-demand video content in your marketing, brand followers also like the authenticity of live broadcasts. Presenters are a little more real, mistakes happen, and there are opportunities for instant feedback. In addition, with a real-time connection, live chat, and Q&A sessions, you humanize your brand, and your viewers become more engaged in the conversation.
5. Establish credibility and thought leadership in your field
Regular live broadcasts targeting decision-makers provide publicity and help you build authority in your field. When your company’s subject-matter experts share innovative ideas and solutions to problems impacting your industry, you’ll bring credibility to your brand, drive traffic to your website, and create meaningful relationships with your customers.
6. Increase your event reach beyond in-person boundaries
Virtual streaming events eliminate geographical constraints so you can expand your reach far beyond your own city. You can reach a global audience without extensive travel, saving you and your customers time and money.
7. Connect internally with remote and global teams
Live streaming isn’t just for external communication. It can also strengthen relationships and enhance corporate culture. Perfect for international, remote, or hybrid scenarios, many organizations use live video platforms to host virtual meetings, trainings, team-building exercises, and collaboration sessions for their teams.
8. Generate additional revenue
You could charge an entry fee for your live stream event or a subscription fee for ongoing membership, but even free events can provide profit opportunities. For example, you can sell branded merchandise, offer digital downloads, and promote products and services during the live stream, or turn your event into paid, on-demand sessions in the future. For large events, sponsorship may also be an option.
9. Increase conversion
When your leads attend an online event, they’re already aware of your products and services. They’ve already set time aside for you and proven they’re interested in hearing what you have to say, so they’re also more likely to buy during or after the event. In addition, many business live streaming platforms integrate with your marketing tools, such as CRMs, to help you continue the conversation after you sign off.
10. Repurpose content
Most people need to hear information multiple times before the message sinks in. So, share video clips across social media, in regular emails, or even in your sales presentations. You can also use your video content as a starting point to create new material for blogs, ebooks, and infographics.
Reap the benefits of live streaming
Live streaming helps brands connect with their audience in new and innovative ways. It’s a powerful, cost-effective way to enhance your enterprise marketing strategy, connect with potential leads, and nurture your loyal customers.
Of course, it’s not as simple as creating your content, putting it out there, and reaping the benefits of live streaming. The live video you create has to be high quality to engage your audience and maximize impact for your brand. To create that great and engaging content, you’ll need the right tools and gear.
Epiphan video production solutions are professional quality, rigorously tested for long-term reliability, and versatile enough to support the full range of applications for live video. Explore our solutions for corporations today.