As Manager of Creative Services at Epiphan Video, one of my many goals is to achieve a clear, ongoing understanding of the identity and needs of our customers so I can ensure our messaging and collateral pinpoint exactly how our products can solve their problems.
Generally I do this by connecting with the marketing team and other departments in the company and working with our existing research and knowledge base to gain insight into how our customers use our products. Recently though, I was given the opportunity to attend a trade show to meet customers face-to-face and hear their stories about what kind of capturing, recording and streaming they’re doing. I think it’s fantastic that Epiphan wants a well-rounded team with a variety of customer-facing interactions and touch points, so I jumped at the chance.
As a result, I was part of the team from Epiphan that attended and worked in our booth at InfoComm Connections (ICC), November 11 and 12 in NYC. Working in a trade show booth is nothing new for my team, but it was a fresh experience for me at the time – and I’m happy to say that I learned a lot.
My colleagues and I displaying our capture/streaming/recording products at the Epiphan booth
Epiphan’s products span a large number of verticals, from live events to education, medical and security. Over the course of the two day event I met people from all our verticals who were looking for solutions for every imaginable streaming and recording setup: live events, houses of worship, cable television stations, colleges and secondary schools, UX labs, medical facilities and so many more. Some were existing customers and some were new customers, but each had a very unique story that gave me additional insight into how they are using, or looking to use, our products.
Chatting with attendees and learning how they apply our streaming/recording solutions
The common threads I noticed through all these stories was the strong need for solutions that can be configured for each unique situation and for products that don’t break under technical pressure or heavy physical use. I think the folks I met with would agree that Epiphan is listening to our customers and that our products do a great job of meeting their needs.
Overall, this show was a rewarding new experience for me, and yet another successful tradeshow outing for Epiphan. I saw lots of incredible technologies on display at ICC. From the transparent OLEDs by Planar, to our very own Epiphan Pearl, there was tremendous buzz in the crowd about the possibilities these exciting new technologies offer.
Now that I’m back in Ottawa, it’s time to feed my new information into our creative processes.