As the popularity of live video continues to rise, marketers are beginning to understand the value that live streaming can bring to their communications, promotions, and overall marketing strategy. At Epiphan, we understand this value too, having only just recently launched our “all-in-one” Pearl Mini system which is tailor-made for live streaming and recording in a variety of industries, including live events, corporate communications, education, and—of course—marketing.
This is also why we’re excited to be attending the SummitLIVE conference in San Francisco on May 30. SummitLIVE is a high-level event dedicated to enterprise B2B marketers, tech, and live streaming solutions. The event offers exclusive access to the latest trends, vital solutions, and breakthrough case studies in the revolutionary live video space. Microsoft, Salesforce, Twitch, and other top companies will also be showcasing how they are using live video to hack ROI, enrich sales funnels, refine acquisition strategies, maximize engagement, drive conversions, and more. It all looks to be an informative and valuable event for marketers and businesses of all sizes and levels of live video experience.
Smart marketers know that if you don’t take advantage of a new way to reach your target audience – then your competitors will. As we discuss in a recent blog post, How brands grow using live video streaming: 10 use cases for marketers, live video is an essential tool for growing your target audience, building a trusting relationship with your audience, and reinforcing your brand values on a wide scale. You can use live video to create webinars, stream live events, promote contests, host Q&A sessions with customers, and more. How exactly you choose to harness the benefits of live video is entirely up to you and your creative team.
And at Epiphan, we want to help you achieve your live streaming goals. In addition to speakers from industry-leading companies such as Salesforce, Microsoft, and many others, one of our marketing managers, Victor Doubrovine, will also be presenting at SummitLIVE. Victor will be leading a series of workshops to help marketers master the technical and production side of live video, covering topics such as live streaming tips, common setups, and how to put together a live streaming studio. Attendees will also get a glimpse into our popular all-in-one Pearl family of live production hardware, Pearl-2 and Pearl Mini.
Epiphan SummitLIVE workshops include:
- 4 ways to stream: Master the tech behind producing a professional live stream. From phones to high-end encoders with cinematic cameras, this workshop provides a foundation and goes behind the scenes to compare the various technologies big brands use to produce their live video.
- Are you making these common mistakes? Tips & tricks to ace your next live stream. In this workshop, Victor talks about the often overlooked issues that come up when going live and shares real-life learning experiences we’ve had in producing a weekly live streaming show of our own: Live @ Epiphan.
- Live studio 101: Learn how to put together a live streaming studio the easy way. Looking to start doing webinars? Or perhaps live streamed product launches, training sessions, or any form of pro-level live content? This workshop gives you all the specific details you need to create a professional live streaming studio inside your organization.
We recommend checking out SummitLIVE if you’re exploring live streaming solutions for your marketing group or if you’re simply interested in learning about the latest and greatest live streaming tech (assuming you’re in the area or willing and able to travel to San Francisco of course!). We’d be happy to meet you and learn about your current and future live streaming projects. Whatever you have in mind, our suite of live streaming and recording tech can help you reach more viewers, foster engagement with your audience, and supercharge the growth of your brand.
If interested, then we invite you to join us for a day fueled by fun, learning, and networking with the top thought leaders in the industry at SummitLIVE.
And for a limited time, you can get 25% off your SummitLive ticket price using the code epiphanVIP at checkout.