This year’s International Broadcasting Convention (IBC) in Amsterdam proved a valuable opportunity to connect with others in the industry, peruse the latest broadcasting technology, and show-off our flagship live production mixer, Pearl.
While I did spend some time on the IBC show floor checking out newest products and technology, the better part of my trip was spent connecting with many of our European Channel Partners. These large trade shows offer the perfect chance to meet many of our international partners in one central location.
Of course, part of the goal of these meetings is for Epiphan Video to provide some technical training and share our roadmap for new products and upcoming product features, but these partner meetings are much more of a two-way dialog than a presentation. I get to learn about the successes and challenges our partners have encountered in serving their customers with our products, and there is much discussion about product capabilities as well as exciting future enhancements, ideas and concepts.
In many cases there is great commonality in the ideas coming forth, but there are always some which are reflections of the unique marketplaces in which each of our partners operate and the differing challenges they face. For me, this is the most fascinating aspect of meeting with so many individual partners from across Europe – learning about their unique business environments and approaches and collaborating to develop the ideal methods for working together and enhancing our existing relationship.
I really enjoy the informal, collaborative conversations which always result in a mix of practical short-term items we can tackle immediately, and some bigger, longer-term items which help us to shape our products, business practices and overall direction for the future. Getting together is both a chance to review how past changes have fared and an opportunity to brainstorm new ideas and changes going forward.
Naturally, our recent flagship live production mixer, Pearl, was a popular topic of conversation. It’s a real pleasure to have a product with such rapid success but with ample room for continued development. I shared the immediate roadmap plans for Pearl and came back home with lots of great ideas and suggestions to work into our future development plans.
Understanding the end-customer use cases in detail is critical to developing future products which are well suited to the task. Our partners have been extremely generous in sharing their knowledge and experience with me, and on this trip I was able to visit an end-customer using Pearl in a very cool industrial application. Many thanks to Thomas at Intronics for arranging this for me!
No matter where I go or whether traveling for pleasure business it is always the people I meet with along the way that makes the whole experience so worthwhile and memorable. Most have been partners of Epiphan for many years and each successive trip I make to Europe feels less and less like a distant business trip and more and more like a quick visit to catch up with old friends. Many thanks to all of the partners with which I was able to meet, and until next time…au revoir, tot ziens, hejda, …